When analyzed together, the SWOT framework can paint a larger picture of where you are and how to get to the next step to improve the organization's strategic activities to be cascaded throughout the enterprise. 

 

SWOT stands for: Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify your organization's strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T). Developing a fuller awareness of the situation helps with both strategic planning and decision-making and is the basis for goal alignment.